I’m thinking of designing my own organic/sustainable shirts and I want to know if there is a growing market for this company.

I would suggest you do a Porters 5-forces analysis or simply research the market. Retail is weak right now and the buying power of customers is weak. Specialty products like organic clothing have rarely been profitable because of the increased costs. This is the reason you don’t see many ethical leather stores.

It is an interesting idea, but because of the premiums that would be charged in order to get the clothing that would then be passed down to the customers I don’t think many would bite with such limited spending power. I would suggest waiting to the end of the economic recession at least.

Filed under: organic clothing

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